Forbes Funds: Defining user types, user workflows, site map, and site requirements.

Project Overview:

To optimize the Forbes Funds site to prioritize the needs and user flows of three distinct user groups: (1) non profits, (2) partners, (3) consultants.

Key Takeaways:

1. Defining user types of site Forbes Funds browsers.

2. Consolidating insights to improve site content

3. Creating a site map for the future version of the site

Process: User Types

Site Map

Synthesis First: Asking ‘How Might We’ questions and gathering interview feedback

Ideas Next: Generating concepts based on client requirements and user needs.