UPenn Graduate School Project
BRUD Branding & Graphic Design: Creating a cohesive brand across digital and print mediums.
Overview:
To create a graphic design language that can be used across mediums.
Key Takeaways:
Re-hashed a library of design elements to create four distinctly branded deliverables for Brud’s Kunstverein Munich ‘Donut of Confusion’ exhibit: (1) a poster, (2) a video, (3) a website, (4) an exhibit catalog.
Process:
The Poster
I designed a poster with two square elements that can be interchanged to create a vertical poster or a horizontal poster.
Each square can also be used as an instagram post for branding purposes.
The Video
The video animation plays with elements from the poster and distorts them within each frame, exposing the name of the exhibition, location of the exhibition, and dates of the exhibition to advertise Brud’s Donut of Confusion.
The Website
The website continues to use the donut as a central theme within an infinite scroll, where images of the gallery are showcased in between donuts that magnify and then reduce into nothingness.
The artist’s logo remains central and prominent despite the scroll and display of the gallery images between donuts.
The Catalog
The catalog continues to play with themes from the poster, intertwining these elements with images of the art exhibit and literature produced by Brud themselves.
The Branding Process
Mood Board
Concept Ideation