UX Strategy: Roadmap to redesign nonprofit website on a budget.
Project Overview:
The goal of this project was to provide the NAC with a well-crafted value proposition for their board of investors to justify additional funding for a website re-design.
My deliverable consisted of a heuristic evaluation of their website and prioritizing recommendations by effort and impact within a strategic roadmap.
Key Takeaways & Process
Evaluating site based on user experience and business principles
Writing out insights gleaned from browsing site
Generating re-design recommendations for each key insight
Prioritizing insights and recommendations by impact and effort
Presenting deliverable to members of the NAC
Watch the Video:
