Pawsitive app connects dog parents with community and professional support.

Project Overview:

Founded a pet startup with 3 other co-founders. The free features of our app connects dog parents to a larger, local parent community, while paid features connect dog parents to trainers and specialists. Additional revenue stream includes a subscription for video challenges.

Key Takeaways:

1. Interviewed 50+ dog owners and 20+ trainers/vet specialists to understand pet owner and pet specialist needs and priorities, as well as figure out product-market fit. Prototyped mobile app concepts and tested it with users. Combined prototyped concepts into one MVP mobile app.

2. Manage development and marketing milestones: (1) Break down concepts into manageable sprints, (2) improve engagement and reach across multiple customer acquisition channels, (3) track growth and engagement within each customer channel, (4) track growth and engagement within app.

3. Strategize on larger product vision and future development and marketing milestones.

4. Manage new or prospective partnerships, as well as prospective investor relationships.

Pawsitive in the News:

1. Penn Venture Lab’s Founder Friday Twitter Series

2. Wharton Entrepreneurship’s Startup Challenge Podcast

3. Technical.ly Philly’s Top 10 Startups

4. Summer 2020 Pennovation Acclerator Cohort

5. Penn Center for Innovation: Startups Featured at SXSW 2020

6. Penn Engineering Blog