Yellowdig: Optimizing the customer experience for different user groups.

Project Overview

The goal of this project was to conduct low-cost, quick user research while running day-to-day operations

My deliverable consisted of user research insights re-used for marketing email campaigns

Key Takeaways & Process:

• Interviewing 30 professors from different universities and subject matter specialties

• Crafting insights from the interviews and applying them to customer service, sales and on-boarding processes during daily operations

• Managing customer service for about 40,000 users (professors, admins, deans, students, TA’s)